50 Social Media Tactics:
Credit: Chad Norman and Melanie Mathos, Blackbaud on Penn-Olson.com
Posted by swiftprint.com
1) Create a custom Twitter background that reflects your
organization’s mission and brand
2) List the Twitter handles of the staff contributing to your
organization’s feed
3) Create a Twitter List of your organization’s staff, partners, or
supporters
4) Use Twitterholic.com to connect with the top 50 tweeters in your
city
5) Monitor your city’s Twitter hashtag for relevant information
6) Build real relationships by replying, retweeting, and joining
discussions
7) Make your tweets retweetable
8) Recruit new staff and volunteers via Twitter
9) Monitor your organization’s name on search.twitter.com
10) Piggyback on Twitter’s trending topics if they are related to
your cause
11) Promote an event, campaign, or movement with twitter
hashtags
12) Start, join, and organize conversations on Twitter with
hashtags
13) Save your tweets forever with Twapperkeeper
14) Create a fundraising campaign organized with Twitter.
15) Empower your followers with actionable information support
of your mission
16) Organize a petition with act.ly.
17) Get creative with Twitter avatars
18) Organize a Tweetup
19) Use Twitpic to share photos
20) Track and benchmark key Twitter stats.
21) Use short URLs to track link performance
22) Use Twitalyzer.com to mashup Google Analytics with Twitter
visitors
23) Reflect your brand on your Facebook page
24) Create a landing page for fans/non fans
25) Create a cause and add it to your page
26) Open up your Facebook page by allowing fans to post on wall
updates, photos, videos, and discussions
27) Add your blog’s feed to your fan page wall via the Notes
application.
28) Integrate other channels via Facebook fan page tabs
29) Add your events to your Facebook fan page
30) Ask your Facebook fans a question and participate in the
conversation
31) Ask Facebook fans to upload videos that support your
mission
32) Start a discussion that will engage your Facebook fans
33) Leverage contests by hosting or joining one
34) Integrate your CRM with Facebook fan activity
35) Use the Facebook insights to get activity and demographic
data
36) Use the YouTube Nonprofit Program to raise monet or for
advocacy
37) Make a funny or compelling video, not a sad one
38) Build stewardship with video
39) Hold a contest
40) Encourage supporters to upload video responses
41) Upgrade to a Flickr Pro account
42) Submit your photos to Flickr Group
43) Hold a contest involving supporter photos
44) Create a Flickr group that supports your mission
45) Integrate supporter photos with existing channels/vehicles
46) Submit key blog posts and articles to social news sites
47) Use a “Share This” widget on blog posts, web pages, etc.
48) Promote your social media channels via websites, emails,
footers, etc.
49) Display RSS feeds from a blog or Twitter account on your
website
50) Create a social media listening dashboard with iGoogle
References:
“6 Great Social media Resources”
Resources:
www.twitter.com
www.twitterholic.com
http://search.twitter.com
http://www.retweetrank.com
http://act.ly
www.twibbon.com
http://docs.google.com
http://bit.ly
www.twitalyzer.com
www.facebook.com
http://apps.facebook.com/causes/about
www.youtube.com
www.youtube.com/nonprofits
www.flickr.com
www.flickr.com/good
www.flickr.com/groups/26249297@N00/
www.sharethis.com
www.digg.com
www.stumbleupon.com
www.reddit.com
www.igoogle.com
Examples:
http://twitter.com/covermissouri
http://twitter.com/HealthLitMO
www.twitter.com/nwf
www.edf.org/page.cfm?tagID=45878
www.twestival.com
www.livestrongaction.org/avatar
www.mashable.com/hyatt4good/
http://mashable.com/2009/11/08/twitter-san-fran-zoo/
www.facebook.com/habitat
www.facebook.com/one
www.facebook.com/livestrong
www.facebook.com/PlannedParenthood
www.facebook.com/NTEN.org
http://www.facebook.com/oxfamgb
http://www.youtube.com/watch?v=jSD21zp89zM
http://www.youtube.com/watch?v=KtZLbTR29WM
http://youtube.com/peaceoneday
http://www.youtube.com/video_response_view_all?v=UaTKPfqAbxg
http://www.flickr.com/groups/dailyrayofhope/
http://www.flickr.com/groups/ima-art/
Related information:
Slideshare presentation on setting up Facebook pages and ads in great
detail http://www.slideshare.net/umhealthscienceslibraries/facebookfor-
